Recent events highlight strong interest in consumer engagement and product innovation, particularly with significant partnerships and expansions within key companies. Retail evaluations suggest a dynamic environment, with major players adapting to market conditions amid shifts in consumer behavior. The performance of brands and growth strategies among companies like Walmart and Costco indicate resilience in consumer spending. However, issues related to product quality and external economic factors, such as tariffs on luxury goods, pose potential challenges. The price action of Consumer Discretionary (XLY) sector is shaped by numerous forces, ranging from broad macroeconomic trends to company-specific performance and market structure. The trend sentiment at -1 is bearish. The market sentiment at -0.1 is modestly bearish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.XLY is likely to move down since both trend sentiment and market sentiment are negative. The positive sentiment force for Consumer Discretionary sector is at 0.4, and the negative at -0.5 on 2026-01-21. The forces of Market Risk Appetite (-1.4), Sector Price Trend (-1), Option Sentiment (-0.4), and Broad Market Trend (-0.3) will drive down the price. The forces of Price Level Sentiment (0), Valuation Sentiment (0.8), and Sentiment towards Fundamentals (1.8) will drive up the price. The sentiment for Broad Market Trend is calculated based on SPY trend. The sentiment for Sector Price Trend is calculated based on XLY trend. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Prefrence is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band.

XLY
Date	Attention	Price	Price Level	Change	10 Day Trend	Trend Sentiment	Hourly Trend	Hourly StdDev	Market Sentiment	Action	P	Fund.	News Sentiment
2026-01-21	0%(0.3%)	121.42	46	1.91%	0.08%	-1	-0.08%	0.9%	-0.1	Short	55%	1.8	5.5
2026-01-20	0%(0.4%)	119.15	11	-2.57%	-0.16%	-1.9	-0.16%	1.2%	-0.6	Short	65%	1.9	1.5
2026-01-19	0%(0.6%)					-0.6	0%		1.2			2.4	6
2026-01-18	1%(0.9%)					-0.6	0%		1			2.1	6
2026-01-17	0%(0.7%)					-0.6	0%		1			1.9	-0.5
2026-01-16	1%(1%)	122.3	56	-0.34%	0.33%	-0.6	0%	0.3%	1	Short	55%	1.8	3.8
2026-01-15	0%(1%)	122.71	64	0.36%	0.33%	-0.5	0%	0.5%	1	Short	55%	2.1	4.8
2026-01-14	1%(1.1%)	122.27	58	-1.56%	0.16%	0.5	-0.16%	0.8%	1.6	Wait	50%	1.9	0.5
2026-01-13	1%(1.1%)	124.21	90	-0.24%	0.25%	0.8	0%	0.3%	1.1	Long	55%	2.1	0.1
2026-01-12	2%(1%)	124.51	100	0.08%	0.17%	1.9	0.08%	0.6%	0.5	Long	70%	1.7	5.7
Short is the preferred trading strategy with 55% chance of being right. Weak trend sentiment and negative hourly trend. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position.
Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force.