Recent developments in the retail landscape signal mixed optimism, with significant expansions and innovations indicating growth potential. The integration of AI and robotics into consumer experiences is reshaping the industry, while consumer sentiment remains crucial for spending habits. Major companies are adapting to market demands and technological trends, striving to enhance customer service and retail performance. However, financial challenges and changing consumer behavior present considerable risks to the sector's stability. The price action of Consumer Discretionary (XLY) sector is shaped by numerous forces, ranging from broad macroeconomic trends to company-specific performance and market structure. The trend sentiment at 0.8 is bullish. The market sentiment at 1.1 is very bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.XLY is likely to move up since both trend sentiment and market sentiment are positive. The positive sentiment force for Consumer Discretionary sector is at 1.2, and the negative at -0.2 on 2026-01-13. The forces of Market Risk Appetite (2.1), Sentiment towards Fundamentals (2.1), Valuation Sentiment (1.9), Sector Price Trend (0.8), and Broad Market Trend (0.3) will drive up the price. The forces of Option Sentiment (-0.4), and Price Level Sentiment (-0.5) will drive down the price. The sentiment for Broad Market Trend is calculated based on SPY trend. The sentiment for Sector Price Trend is calculated based on XLY trend. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Prefrence is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band.

XLY
Date	Attention	Price	Price Level	Change	10 Day Trend	Trend Sentiment	Hourly Trend	Hourly StdDev	Market Sentiment	Action	P	Fund.	News Sentiment
2026-01-13	1%(1.1%)	124.21	90	-0.24%	0.25%	0.8	0%	0.3%	1.1	Long	55%	2.1	0.1
2026-01-12	2%(1%)	124.51	100	0.08%	0.17%	1.9	0.08%	0.6%	0.5	Long	70%	1.7	5.7
2026-01-11	0%(0.7%)					2	0.08%		1.2			1.5	-0.5
2026-01-10	2%(0.7%)					2	0.08%		1.3			1.7	0.5
2026-01-09	1%(0.4%)	124.41	109	1.22%	0.17%	2	0.08%	0.9%	1	Long	70%	1.6	1
2026-01-08	1%(0.3%)	122.92	89	1.65%	0.08%	1.6	0.08%	0.6%	0.4	Long	65%	1.4	2.2
2026-01-07	1%(0.1%)	120.92	50	-0.14%	-0.08%	0.2	0%	0.5%	0.2	Long	55%	1.5	1.9
2026-01-06	0%(0.1%)	121.09	57	0.64%	-0.08%	-0.1	0.08%	0.8%	0.6	Long	55%	1.6	5.5
2026-01-05	0%(0.1%)	120.32	43	1.66%	-0.17%	-0.3	0%	0.8%	0.6	Long	55%	1.4	-2.5
2026-01-04	0%(0.1%)					-1.5	-0.38%		0.2			1.5	-0.5
Long is the preferred trading strategy with 55% chance of being right. Improving trend sentiment and positive hourly trend. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position.
Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force.