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| The price action of Starbucks (SBUX) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Starbucks is neutral (overall 0.2, positive 1.6, negative -1.4) on 20251017. The forces of Option Sentiment (1.5), Stock Price Trend (1), Sector Price Trend (0.8), Sentiment towards Fundamentals (0.2), and Price Level Sentiment (0) will drive up the price. The forces of Market Risk Appetite (-1.3), and Valuation Sentiment (-1.5) will drive down the price. 'Long' is the preferred trading strategy. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Market Sentiment | Trend Sentiment | Action | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-10-17 | 0% | 0.1% | 85.36 | 72 | 1.21% | -0.12% | 0.2 | 1 | Short | 0.2 | 1.5 |
| 2025-10-16 | 1% | 0.1% | 84.34 | 62 | 1.79% | -0.37% | -0.3 | 0.6 | Short | 0.7 | 3.3 |
| 2025-10-15 | 0% | 0% | 82.86 | 46 | 2.11% | -0.12% | -2 | 0.6 | Range | -2.4 | -1.5 |
| 2025-10-14 | 0% | 0% | 81.15 | 28 | 1.4% | -0.49% | -3.3 | -1 | Short | -3.8 | -1.5 |
| 2025-10-13 | 0% | 0% | 80.03 | 13 | 2% | -0.6% | -2.7 | -0.5 | Range | -3.4 | -1.5 |
| 2025-10-12 | 0% | 0% | -0.9 | -1 | Long | -2.4 | -1.5 | ||||
| 2025-10-11 | 0% | 0% | -0.7 | -1 | Long | -2.1 | -1.5 | ||||
| 2025-10-10 | 0% | 0.1% | 78.46 | -8 | -1.65% | -0.6% | -1.1 | -1 | Range | -2.9 | -1.5 |
| 2025-10-09 | 0% | 0.1% | 79.77 | -2 | -0.3% | -0.48% | -1.2 | -1.7 | Range | -2.5 | -1.5 |
| 2025-10-08 | 0% | 0.1% | 80.01 | -6 | -1.57% | -0.59% | 0.3 | -0.6 | Long | -1.2 | -1.5 |
| Both emotion scores and sentiment scores are calculated in a -10 - +10 scale. | The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| 1 (3) Starbucks investors urge company to restart union talks (Corrects spelling of board member's name in paragraph 2 to Knudstrop from Knudstorpand) (Reuters) -Long-term Starbucks shareholders have written to the company to resume talks with its workers' union (https://finance.yahoo.com/) Fri. Oct 17, 2025 | |
| 2 (5) Howard Schultz isn’t running Starbucks anymore—but his latest warning should make every CEO listen From recalling Starbucks’ near-collapse in 2008 to ending stock buybacks in 2022, Schultz says leading with honesty and empathy pays off in the long run. (https://www.fastcompany.com/) Thu. Oct 16, 2025 | |
| 3 (5) Starbucks CEO to Cramer: We see the value of our China business 'north of $10 billion' The coffee giant is looking for a partner in China to help navigate increasing local competition from domestic rivals, such as Luckin Coffee. (https://www.cnbc.com/) Thu. Oct 16, 2025 | |
| 4 (7) Starbucks wants to make coffee a more affordable luxury Starbucks (SBUX) CEO Brian Niccol told Yahoo Finance that he is trying to make coffee a more affordable or accessible luxury in his brand turnaround plan. Yahoo Finance senior reporter Brooke DiPalma breaks down what that means and how the coffee chain aims to lean into consumer needs. Catch Yahoo Finance's full interview with Starbucks CEO Brian Niccol from today's Opening Bid Unfiltered podcast. To watch more expert insights and analysis on the latest market action, check out more Opening Bid. (https://finance.yahoo.com/) Thu. Oct 16, 2025 | |
| 5 (7) Starbucks CEO says artisanal pastries, protein drinks, voice app ordering are next on tap Starbucks is looking to add AI to its platform as it overhauls its menu. (https://finance.yahoo.com/) Thu. Oct 16, 2025 | |
| 6 (0) Starbucks CEO Brian Niccol explains what he's gotten wrong in his first year Speaking Wednesday at Dreamforce, Brian Niccol, the Starbucks CEO, explained the mistake he made during his first year at the company. (https://www.businessinsider.com/) Thu. Oct 16, 2025 | |