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| The price action of Starbucks (SBUX) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Starbucks is very negative (overall -3.2, positive 0.8, negative -4) on 20250926. The forces of Sentiment towards Fundamentals (-4.7), Valuation Sentiment (-1.5), Market Risk Appetite (-1.3), Sector Price Trend (-0.5), and Stock Price Trend (-0.3) will drive down the price. The forces of Price Level Sentiment (0), and Option Sentiment (1.5) will drive up the price. 'Short' is the preferred trading strategy. The swing to downside will be significant considering the negative sentiment forces (-4). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Market Sentiment | Trend Sentiment | Action | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-09-26 | 0% | 0.4% | 83.39 | 34 | -0.52% | 0.24% | -3.3 | -0.3 | Range | -4.7 | -3.5 |
| 2025-09-25 | 1% | 0.4% | 83.83 | 37 | -0.5% | 0.12% | -2.5 | 0.5 | Range | -3.6 | -7.5 |
| 2025-09-24 | 0% | 0.3% | 84.25 | 40 | -1.68% | 0.24% | 0.3 | 0.5 | Long | 1 | -1.5 |
| 2025-09-23 | 0% | 0.3% | 85.69 | 56 | 0.47% | 0.24% | 0.3 | 0.3 | Range | 0.9 | -1.5 |
| 2025-09-22 | 0% | 0.3% | 85.29 | 51 | 0.86% | 0.12% | 0.2 | 0.9 | Range | 0 | -1.5 |
| 2025-09-21 | 0% | 0.3% | 0.8 | 0.6 | Range | 0.2 | -1.5 | ||||
| 2025-09-20 | 2% | 0.3% | 0.8 | 0.6 | Range | 0.2 | -1.5 | ||||
| 2025-09-18 | 0% | 0% | 83.42 | 27 | 0.25% | -0.48% | 0.6 | -0.7 | Long | 0.3 | -1.5 |
| 2025-09-14 | 0% | 0% | 0.4 | -0.1 | Long | -0.6 | -1.5 | ||||
| 2025-09-10 | 0% | 0% | 82.88 | 5 | -1.11% | -0.46% | -0.4 | -1.2 | Long | -1.2 | -1.5 |
| Both emotion scores and sentiment scores are calculated in a -10 - +10 scale. | The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| 1 (-2) Exclusive-Starbucks CTO resigned Monday, interim named -Starbucks' chief technology officer Deb Hall Lefevre resigned without a permanent replacement, according to an internal memo sent to corporate staff on Monday, seen by Reuters. The memo, written by Chief Financial Officer Cathy Smith, named Ningyu Chen, previously senior vice president of global experience technology, as interim chief technology officer. Lefevre, a former McDonald’s executive, was hired in May 2022 as part of the chain's focus on improving its drive-through, mobile ordering and other systems. (https://finance.yahoo.com/) Fri. Sep 26, 2025 | |
| 2 (-4) Cramer says Starbucks is a buy after CEO announces store closures and layoffs The job cuts and store closures come as Starbucks looks to resuscitate its struggling business. (https://www.cnbc.com/) Thu. Sep 25, 2025 | |
| 3 (-6) Starbucks to Close Stores, Cut Jobs in $1 Billion Restructuring Starbucks Corp. said it will close stores and eliminate 900 jobs in a $1 billion restructuring effort as the company amps up a turnaround plan under new Chief Executive Officer Brian Niccol. (https://www.bloomberg.com/) Thu. Sep 25, 2025 | |
| 4 (-7) Starbucks to close stores, lay off workers in $1 billion restructuring plan Starbucks announced a $1 billion restructuring plan Thursday that involves closing some of its North American coffeehouses and laying off about 900 workers. (https://www.cnbc.com/) Thu. Sep 25, 2025 | |
| 5 (-7) Starbucks announces plans to cut another 900 jobs and close more stores as its turnaround struggles continue Starbucks is downsizing its workforce for the second time this year. (https://finance.yahoo.com/) Thu. Sep 25, 2025 | |