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Starbucks (SBUX): News Highlight, Sentiment and Fundamentals
Sun. Sep 21, 2025

The price action of Starbucks (SBUX) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Starbucks is neutral (overall 0.7, positive 1.5, negative -0.8) on 20250921. The forces of Option Sentiment (1.5), Stock Price Trend (0.6), Market Risk Appetite (0.5), Sector Price Trend (0.5), Sentiment towards Fundamentals (0.2), and Price Level Sentiment (0) will drive up the price. The forces of and Valuation Sentiment (-1.5) will drive down the price.

'Long' is the preferred trading strategy.

The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale.


DateAttentionAverage
Attention
PricePrice
Level
ChangeSMA10
Trend
Market
Sentiment
Trend
Sentiment
ActionFund.News
Sentiment
2025-09-210%      0.3%      0.8      0.6      Range      0.2      -1.5     
2025-09-202%      0.3%      0.8      0.6      Range      0.2      -1.5     
2025-09-180%      0%      83.42      27      0.25%      -0.48%      0.6      -0.7      Long      0.3      -1.5     
2025-09-140%      0%      0.4      -0.1      Long      -0.6      -1.5     
2025-09-100%      0%      82.88      5      -1.11%      -0.46%      -0.4      -1.2      Long      -1.2      -1.5     
2025-06-240%      0%      91.5      62      -0.91%      0.11%      -1.6      -0.6      Short      -1.4      -1.5     
2025-05-130%      0%      1.8      1      Long      -0.9      -1.5     
2025-05-100%      0%      1.2      1      Long      -2.1      -1.5     
2025-05-090%      0%      1.2      1      Long      -2.1      -1.5     
2025-05-080%      0%      1.2      1      Long      -2.1      -1.5     
 
Both emotion scores and sentiment scores are calculated in a -10 - +10 scale.
The price level reaches 100 at Bollinger upper band, and zero at lower band.

 
1 (4) Has Your Starbucks Barista Been Acting Especially Friendly Lately? Here’s Why. The coffee chain is looking to reverse a sales slump with new training—and lots of meaningful eye contact. (https://www.wsj.com/) Sat. Sep 20, 2025
2 (-6) Inside Starbucks' crackdown on cup notes Starbucks policy now includes mandatory notes on every cup. Failure to follow the rules means baristas face write-ups or even termination. (https://www.businessinsider.com/) Sat. Sep 20, 2025
3 (2) Inside the Starbucks Plan to Get 200,000 Baristas on the Same Script The coffee chain is looking to reverse a sales slump with new training—and lots of meaningful eye contact. (https://www.wsj.com/) Sat. Sep 20, 2025


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