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| Nike is strongly focused on enhancing its product and service development through strategic investments in emerging sports and targeted promotional offers. By investing in sports like pickleball, Nike demonstrates its adaptability and commitment to capturing new markets. The company's promotions attract consumers and drive sales by creating limited-time opportunities for customers. Overall, these efforts contribute to Nike's robust brand presence and market relevance. |
| The price action of NIKE (NKE) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -1.2 is very bearish. The market sentiment at 0.5 is modestly bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.There is no clear direction for NKE since trend sentiment and market sentiment are at the opposite directions. The positive sentiment force for sector is at 1, and the negative at -0.5 on 2026-01-17. The forces of Valuation Sentiment (-1.6), Stock Price Trend (-1.2), and Sector Price Trend (-0.6) will drive down the price. The forces of Price Level Sentiment (0), Option Sentiment (0), Sentiment towards Fundamentals (2.1), and Market Risk Appetite (3.9) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| NKE | |||||||||||||
| Date | Attention | Price | Price Level | Change | 10 Day Trend | Trend Sentiment | Hourly Trend | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01-17 | 0%(0%) | -1.2 | 0% | 0.5 | 2.1 | 4 | |||||||
| 2026-01-16 | 0%(0%) | 64.39 | 62 | -0.29% | 0.15% | -1.2 | 0% | 0.8% | 0.6 | Short | 55% | 1.3 | -1 |
| 2026-01-15 | 0%(0%) | 64.58 | 63 | -1.49% | 0.15% | -1 | -0.15% | 1% | 0.6 | Short | 60% | 1.3 | 7 |
| 2026-01-14 | 0%(0%) | 65.56 | 70 | -1.07% | 0.78% | 2.3 | 0% | 0.8% | 1.5 | Long | 65% | 0.1 | -1 |
| 2026-01-13 | 0%(0%) | 66.27 | 74 | 0.98% | 0.78% | 2 | 0% | 0.7% | 0.9 | Long | 65% | -0.1 | 4 |
| 2026-01-12 | 0%(0%) | 65.63 | 67 | -0.41% | 0.63% | 2 | 0% | 0.5% | 0.4 | Long | 65% | -0.9 | 4 |
| 2026-01-11 | 0%(0%) | 2.9 | 0.15% | 0.5 | -1.5 | -1 | |||||||
| 2026-01-10 | 0%(0.1%) | 2.9 | 0.15% | 0.6 | -1 | -1 | |||||||
| 2026-01-09 | 0%(0.3%) | 65.9 | 68 | 1.01% | 0.95% | 2.9 | 0.15% | 1.6% | 0.8 | Long | 65% | -1.1 | 3 |
| 2026-01-08 | 0%(0.4%) | 65.24 | 63 | 3.17% | 1.29% | 3.2 | 0.16% | 1.3% | 0.3 | Long | 65% | 0 | 0 |
| Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | |||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | |||||||||||||
| 2026-01-17 17:06:05 By signing a professional athlete from an emerging sport, Nike demonstrates its leadership in adapting to and promoting new athletic endeavors. |
| 2026-01-17 17:06:05 Nike's entry into paddle sports may reflect broader investment strategies focused on growing market segments. |
| 2026-01-17 17:06:05 The growth of paddle sports, particularly pickleball, indicates a broader trend in the sports industry towards new and engaging activities. |
| 2026-01-17 17:06:05 The sponsorship of Anna Leigh Waters reflects Nike's strategy to align with top athletes in emerging sports to enhance brand visibility. |
| 2026-01-17 17:06:05 Nike's decision to invest in the growing sport of pickleball signals its commitment to diversifying its brand presence and catering to new markets. |
| 2026-01-17 11:48:25 The signing of top athletes, like Anna Leigh Waters, reflects strategic partnerships that could bolster Nike's brand presence in niche sports. |
| 2026-01-17 11:48:25 Nike's involvement in the rapidly growing sport of pickleball indicates a trend of major brands engaging with emerging sports markets. |