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| The ongoing evolution in content offerings reflects a strong commitment to product and service development, marked by innovations that cater to diverse viewer interests. With a strategic focus on subscriber growth, Netflix continues to expand its user base through major franchises and an ad-supported tier, enhancing its revenue potential. However, challenges arise from subscriber growth tactics that sometimes clash with viewer preferences, revealing a complex relationship with its audience. Balancing subscriber engagement with financial sustainability remains a critical factor for future success. |
| The price action of Netflix (NFLX) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -1.4 is very bearish. The market sentiment at -1.1 is very bearish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.NFLX is likely to move down since both trend sentiment and market sentiment are negative. The positive sentiment force for sector is at 0, and the negative at -1.1 on 2026-01-24. The forces of Market Risk Appetite (-3), Stock Price Trend (-1.4), Sentiment towards Fundamentals (-1.2), and Valuation Sentiment (-0.7) will drive down the price. The forces of Price Level Sentiment (0), Option Sentiment (0), and Sector Price Trend (0.2) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| NFLX | |||||||||||||
| Date | Attention | Price | Price Level | Change | 10 Day Trend | Trend Sentiment | Hourly Trend | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01-24 | 0%(1.1%) | -1.4 | 0.24% | -1 | -1.2 | -5 | |||||||
| 2026-01-23 | 0%(1.3%) | 86.09 | 17 | 3.06% | -0.45% | -1.4 | 0.24% | 1.1% | -0.8 | Wait | 50% | -0.5 | 0 |
| 2026-01-22 | 0%(1.4%) | 83.53 | -8 | -2.14% | -0.9% | -2.5 | -0.24% | 1.9% | -1 | Short | 70% | -0.1 | -4.3 |
| 2026-01-21 | 2%(1.4%) | 85.36 | -4 | -2.18% | -0.56% | -2.7 | -0.23% | 2.4% | -0.6 | Short | 70% | -0.1 | -2.9 |
| 2026-01-20 | 5%(1.3%) | 87.26 | 7 | -0.84% | -0.45% | -1.3 | -0.11% | 0.5% | -0.5 | Short | 60% | 1.2 | 0.5 |
| 2026-01-19 | 0%(0.7%) | -1 | 0% | 0.7 | 2 | 4 | |||||||
| 2026-01-18 | 1%(0.7%) | -1 | 0% | 0.5 | 1.5 | -4.5 | |||||||
| 2026-01-17 | 1%(0.6%) | -1 | 0% | 0.6 | 1.8 | 3.5 | |||||||
| 2026-01-16 | 1%(0.4%) | 88 | 9 | -0.05% | -0.33% | -1 | 0% | 0.6% | 0.6 | Short | 55% | 1.4 | 0.8 |
| 2026-01-15 | 0%(0.3%) | 88.05 | 4 | -0.54% | -0.66% | -1.5 | -0.11% | 0.8% | -0.1 | Short | 70% | 0.5 | 6 |
| Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | |||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | |||||||||||||
| Analysis | ||
| ● Netflix at $100.24: What Happened on December 5 and What’s Next? Sun. Dec 7, 2025 | ||
| Market News | ||
| 1 (-4) Netflix Shares Continue to Fall. Is It Time to Buy the Dip? Netflix's share price has struggled to gain traction in recent months. (https://www.fool.com/) Sat. Jan 24, 2026 | ||
| 2 (-6) Netflix Stock Drops 35%+ After Q4 as WBD Deal Risk Rises Netflix has been up in the news cycle, but its stock price is way down. Amid its pursuit of the massive Warner Bros. merger, is a rebound in store? (https://www.marketbeat.com/) Fri. Jan 23, 2026 | ||
| 3 (8) What to know about Netflix’s landmark acquisition of Warner Bros. Learn more about Netflix's acquisition of Warner Bros., considered the most historic megadeal in Hollywood, as it continues to develop. (https://finance.yahoo.com/) Fri. Jan 23, 2026 | ||