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| Netflix is innovating in content offerings with a focus on expanding into theatrical releases, showcasing a shift in its business model to capture new revenue streams. The company's commitment to subscriber growth emphasizes engagement with major franchises, which serves to draw in new audiences. However, challenges arise from unpopular changes that could alienate existing subscribers, revealing a complex dynamic between the service and its user base. Discussions around an ad-supported tier highlight potential revenue growth, although monetization remains a hurdle. |
| The price action of Netflix (NFLX) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -2.5 is extremely bearish. The market sentiment at -0.9 is bearish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.NFLX is likely to move down since both trend sentiment and market sentiment are negative. The positive sentiment force for sector is at 0.3, and the negative at -1.2 on 2026-01-22. The forces of Market Risk Appetite (-3.9), Stock Price Trend (-2.5), Valuation Sentiment (-0.7), Sector Price Trend (-0.2), and Sentiment towards Fundamentals (-0.1) will drive down the price. The forces of Option Sentiment (0.5), and Price Level Sentiment (1) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| NFLX | |||||||||||||
| Date | Attention | Price | Price Level | Change | 10 Day Trend | Trend Sentiment | Hourly Trend | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01-22 | 0%(1.4%) | 83.53 | -8 | -2.14% | -0.9% | -2.5 | -0.24% | 1.9% | -1 | Short | 70% | -0.1 | -4.3 |
| 2026-01-21 | 2%(1.4%) | 85.36 | -4 | -2.18% | -0.56% | -2.7 | -0.23% | 2.4% | -0.6 | Short | 70% | -0.1 | -2.9 |
| 2026-01-20 | 5%(1.3%) | 87.26 | 7 | -0.84% | -0.45% | -1.3 | -0.11% | 0.5% | -0.5 | Short | 60% | 1.2 | 0.5 |
| 2026-01-19 | 0%(0.7%) | -1 | 0% | 0.7 | 2 | 4 | |||||||
| 2026-01-18 | 1%(0.7%) | -1 | 0% | 0.5 | 1.5 | -4.5 | |||||||
| 2026-01-17 | 1%(0.6%) | -1 | 0% | 0.6 | 1.8 | 3.5 | |||||||
| 2026-01-16 | 1%(0.4%) | 88 | 9 | -0.05% | -0.33% | -1 | 0% | 0.6% | 0.6 | Short | 55% | 1.4 | 0.8 |
| 2026-01-15 | 0%(0.3%) | 88.05 | 4 | -0.54% | -0.66% | -1.5 | -0.11% | 0.8% | -0.1 | Short | 70% | 0.5 | 6 |
| 2026-01-14 | 1%(0.3%) | 88.52 | 3 | -1.99% | -0.55% | -1.4 | 0% | 0.8% | 0.3 | Wait | 50% | 0.6 | 4.8 |
| 2026-01-13 | 1%(0.1%) | 90.32 | 19 | 1.01% | -0.44% | -0.7 | 0% | 0.5% | -0.4 | Short | 55% | -0.7 | 3.6 |
| Short is the preferred trading strategy with 70% chance of being right. Both trend sentiment and hourly trend are very weak. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | |||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | |||||||||||||
| Analysis | ||
| ● Netflix at $100.24: What Happened on December 5 and What’s Next? Sun. Dec 7, 2025 | ||
| 2026-01-22 17:04:23 The landscape of streaming services is constantly evolving, with Netflix navigating partnerships and competition from other media entities. |
| 2026-01-22 17:04:23 Discussion around Netflix's ad-supported tier shows optimism about its revenue potential, despite existing challenges in monetization. |
| 2026-01-22 17:04:23 The articles mention potential regulatory hurdles and competitive actions against Netflix's proposed acquisition of Warner Bros. Discovery. |
| 2026-01-22 17:04:23 There is a focus on Netflix's quarterly earnings reports, showing robust performance and subscriber growth, but also concerns about future growth deceleration. |
| 2026-01-22 17:04:23 Articles frequently discuss Netflix's stock performance, highlighting its recent declines and potential as a buying opportunity due to attractive valuations. |
| 2026-01-22 15:49:27 The involvement of top executives such as Ted Sarandos in regulatory meetings indicates a proactive leadership approach. |
| 2026-01-22 15:49:27 Netflix's stock has dropped significantly, raising concerns among investors about its market performance. |
| 2026-01-22 15:49:27 The proposed acquisition by Netflix is facing scrutiny from regulatory bodies, indicating a complex legal landscape. |
| 2026-01-22 11:49:58 The challenges faced by Netflix amid competition highlight the intensifying battle within the streaming market. |
| 2026-01-22 11:49:58 The uncertainty surrounding Netflix's potential acquisition of Warner Bros. reflects a trend of volatility in the streaming industry. |
| 2026-01-22 11:49:58 The article discusses the significant decline in Netflix's stock value, indicating broader market concerns. |