The introduction of advertising in platforms like ChatGPT showcases a strategic move towards generating additional revenue streams. This approach is aimed at monetizing services while sustaining development costs, enhancing overall business viability. By leveraging AI-driven tools for advertising, the company can further engage users and expand its market presence. However, this strategy may also raise concerns regarding user experience and potential backlash against ad placements.

The price action of Microsoft Corporation (MSFT) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -2.3 is extremely bearish. The market sentiment at -0.6 is bearish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.MSFT is likely to move down since both trend sentiment and market sentiment are negative. The positive sentiment force for sector is at 0.5, and the negative at -1.1 on 2026-01-20. The forces of Market Risk Appetite (-2.7), Stock Price Trend (-2.3), Sector Price Trend (-1.4), and Valuation Sentiment (-0.7) will drive down the price. The forces of Sentiment towards Fundamentals (0.9), Option Sentiment (0.9), and Price Level Sentiment (1) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band.

Earning Release: 2026-01-28 02:00, EPS: $14.07, P/E: 32.3

MSFT
Date	Attention	Price	Price Level	Change	10 Day Trend	Trend Sentiment	Hourly Trend	Hourly StdDev	Market Sentiment	Action	P	Fund.	News Sentiment
2026-01-20	0%(0.7%)	454.52	-1	-1.16%	-0.38%	-2.3	-0.07%	0.7%	-0.6	Short	70%	0.9	4
2026-01-19	0%(1%)					-1.9	-0.02%		0.3			0.8	6
2026-01-18	1%(1%)					-1.9	-0.02%		0.5			0.8	2.5
2026-01-17	2%(0.9%)					-1.9	-0.02%		0.5			0.8	-4.2
2026-01-16	1%(0.6%)	459.86	3	0.7%	-0.27%	-1.9	-0.02%	0.4%	0.9	Short	70%	1.6	-2
2026-01-15	0%(0.4%)	456.66	-14	-0.59%	-0.57%	-2.3	-0.11%	0.8%	0.8	Short	70%	2.1	7
2026-01-14	1%(0.4%)	459.38	-22	-2.4%	-0.59%	-2.4	-0.21%	1.4%	1	Short	60%	1.2	3.6
2026-01-13	2%(0.3%)	470.67	5	-1.36%	-0.35%	-0.8	-0.06%	1%	0.9	Wait	50%	1.8	2.2
2026-01-12	0%(0%)	477.18	30	-0.44%	-0.21%	0.6	0%	0.3%	0.5	Long	55%	1.5	4
2026-01-11	0%(0%)					0.8	-0.08%		0.8			1.5	5
Short is the preferred trading strategy with 70% chance of being right. Both trend sentiment and hourly trend are very weak. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position.
Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force.