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| Recent initiatives have highlighted Costco's focus on product availability and consumer preferences, particularly with the return to Coca-Cola products in food courts. This aligns with the strategic aim of expanding their product offerings to cater to evolving tastes and maintaining customer satisfaction. Enhancements to consumer rewards are also anticipated to promote increased membership and sales momentum. Overall, these efforts underscore Costco's commitment to adapting its services to the needs of its customers. |
| The price action of Costco (COST) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at 2.3 is extremely bullish. The market sentiment at 1.1 is very bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.COST is likely to move up since both trend sentiment and market sentiment are positive. The positive sentiment force for sector is at 1.8, and the negative at -0.7 on 2026-01-22. The forces of Sentiment towards Fundamentals (4.1), Stock Price Trend (2.3), Valuation Sentiment (2.2), Option Sentiment (1.5), and Sector Price Trend (1.1) will drive up the price. The forces of Price Level Sentiment (-0.5), and Market Risk Appetite (-3.9) will drive down the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| COST | |||||||||||||
| Date | Attention | Price | Price Level | Change | 10 Day Trend | Trend Sentiment | Hourly Trend | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01-22 | 0%(0.3%) | 976.17 | 87 | -0.68% | 1% | 2.3 | 0.04% | 0.7% | 1 | Long | 65% | 4.1 | 7 |
| 2026-01-21 | 0%(0.3%) | 982.86 | 95 | 1.93% | 1.01% | 2.6 | 0.14% | 0.9% | 1.5 | Long | 60% | 3.7 | -1 |
| 2026-01-20 | 0%(0.3%) | 964.26 | 91 | 0.07% | 0.95% | 2.1 | 0.04% | 0.5% | 1.4 | Long | 55% | 3.4 | -1 |
| 2026-01-19 | 0%(0.3%) | 3.8 | 0.09% | 2.3 | 3.1 | -1 | |||||||
| 2026-01-18 | 1%(0.3%) | 3.8 | 0.09% | 2.3 | 3.1 | 6 | |||||||
| 2026-01-17 | 1%(0.1%) | 3.8 | 0.09% | 2.1 | 3 | 3 | |||||||
| 2026-01-16 | 0%(0%) | 963.61 | 96 | 0.72% | 1.19% | 3.8 | 0.09% | 0.3% | 2.4 | Long | 60% | 3.4 | -1 |
| 2026-01-15 | 0%(0%) | 956.75 | 98 | 0.61% | 1.05% | 3.7 | 0.08% | 0.6% | 2.2 | Long | 70% | 3.1 | -1 |
| 2026-01-14 | 0%(0%) | 950.98 | 103 | 0.96% | 0.95% | 4.8 | 0.04% | 0.6% | 2.5 | Long | 70% | 3.7 | 0.5 |
| 2026-01-13 | 0%(0%) | 941.93 | 106 | -0.12% | 0.83% | 4.1 | 0.07% | 0.7% | 2.1 | Long | 70% | 4.1 | -4 |
| Long is the preferred trading strategy with 65% chance of being right. Both trend sentiment and hourly trend are very strong. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | |||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | |||||||||||||
| 2026-01-22 17:02:35 Discussion of Costco's stock valuation reflects concerns about its pricing relative to fundamental business performance. |
| 2026-01-22 17:02:35 The articles address broader trends in retail, including the growth of digital and media initiatives while cautioning about limitations. |
| 2026-01-22 17:02:35 Costco's strong membership retention and growth strategies provide it with competitive advantages in the retail sector. |
| 2026-01-22 17:02:35 Costco is noted for stable revenue and margin growth, highlighting its consistent earnings performance. |
| 2026-01-22 17:02:35 Articles discuss the recent performance of Costco's stock, indicating healthy growth and resilience in the market. |
| 2026-01-22 09:36:34 The company's move is characterized as a smart decision, reflecting effective leadership and strategic planning. |
| 2026-01-22 09:36:34 The article discusses Costco's investment aimed at enhancing member retention, indicating a positive financial strategy. |