The price action of Booking Holdings (BKNG) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Booking Holdings is positive (overall 1.8, positive 3, negative -1.2) on 2025-11-18. The forces of Valuation Sentiment (2.5), Option Sentiment (1.5), Price Level Sentiment (1), and Sentiment towards Fundamentals (1) will drive up the price. The forces of Stock Price Trend (-0.7), Market Risk Appetite (-1), and Sector Price Trend (-1.5) will drive down the price. 'Long' is the preferred trading strategy. The swing to upside will be significant considering the high positive sentiment forces (3). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale.

Earning Release: 2026-02-18 10:00, EPS: $153.73, P/E: 31.11

Date	Attention	Average Attention	Price	Price Level	Change	SMA10 Trend	Trend Sentiment	Market Sentiment	Action	Fund.	News Sentiment
2025-11-18	0%	0%	4783.01	-2	-0.44%	-0.42%	-0.7	0.6	Long	1	-1.5
2025-11-17	0%	0%	4804.01	-4	-4.83%	-0.45%	-0.8	0.5	Long	1.6	-1.5
2025-11-16	0%	0%					0.5	0.8	Long	3	-1.5
2025-11-15	0%	0%					0.5	0.5	Long	3	-1.5
2025-11-14	0%	0%	5048.01	43	-0.54%	-0.06%	0.5	0.7	Long	3	-1.5
2025-11-13	0%	0%	5075.61	49	-1.93%	-0.01%	0.7	1	Long	3.3	-1.5
2025-11-12	0%	0%	5175.58	73	2.47%	0.2%	1.1	1	Long	2.8	-1.5
2025-11-11	0%	0%	5050.65	46	1.86%	-0.14%	0.3	0.3	Range	1.1	-1.5
2025-11-10	0%	0%	4958.59	24	0.38%	-0.59%	-0.4	-0	Range	-0.4	-1.5
2025-11-09	0%	0%					-0.1	-0.9	Range	-2	-1.5
	Trend sentiment reflects the price change, and market sentiment scores are calculated from many factors. Sentiment towards fundamentals and news sentiment are extracted from news headline. All sentiment scores are normalized in a -10 - +10 scale.
	The price level reaches 100 at Bollinger upper band, and zero at lower band.
	Range refers to range trade strategy. In an uptrend, the price will likely bullback after huge advance. As an investor, you may want to wait for the pullback to open long position. As a trader, you may consider tactical short. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. As a trader, you may consider tactical long.