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| The price action of Booking Holdings (BKNG) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Booking Holdings is very positive (overall 2.5, positive 3.4, negative -0.9) on 2025-11-16. The forces of Valuation Sentiment (3.2), Sentiment towards Fundamentals (3), Stock Price Trend (0.5), Option Sentiment (0), and Price Level Sentiment (0) will drive up the price. The forces of Sector Price Trend (-0.5), and Market Risk Appetite (-1.6) will drive down the price. 'Long' is the preferred trading strategy. The swing to upside will be significant considering the high positive sentiment forces (3.4). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Trend Sentiment | Market Sentiment | Action | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-11-16 | 0% | 0% | 0.5 | 0.8 | Long | 3 | -1.5 | ||||
| 2025-11-15 | 0% | 0% | 0.5 | 0.5 | Long | 3 | -1.5 | ||||
| 2025-11-14 | 0% | 0% | 5048.01 | 43 | -0.54% | -0.06% | 0.5 | 0.7 | Long | 3 | -1.5 |
| 2025-11-13 | 0% | 0% | 5075.61 | 49 | -1.93% | -0.01% | 0.7 | 1 | Long | 3.3 | -1.5 |
| 2025-11-12 | 0% | 0% | 5175.58 | 73 | 2.47% | 0.2% | 1.1 | 1 | Long | 2.8 | -1.5 |
| 2025-11-11 | 0% | 0% | 5050.65 | 46 | 1.86% | -0.14% | 0.3 | 0.3 | Range | 1.1 | -1.5 |
| 2025-11-10 | 0% | 0% | 4958.59 | 24 | 0.38% | -0.59% | -0.4 | -0 | Range | -0.4 | -1.5 |
| 2025-11-09 | 0% | 0% | -0.1 | -0.9 | Range | -2 | -1.5 | ||||
| 2025-11-08 | 0% | 0% | -0.1 | -0.9 | Range | -2 | -1.5 | ||||
| 2025-11-07 | 0% | 0% | 4940 | 17 | 0.84% | -0.41% | -0.1 | -0.5 | Range | -2 | -1.5 |
| Trend sentiment reflects the price change, and market sentiment scores are calculated from many factors. Sentiment towards fundamentals and news sentiment are extracted from news headline. All sentiment scores are normalized in a -10 - +10 scale. | The price level reaches 100 at Bollinger upper band, and zero at lower band. | Range refers to range trade strategy. In an uptrend, the price will likely bullback after huge advance. As an investor, you may want to wait for the pullback to open long position. As a trader, you may consider tactical short. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. As a trader, you may consider tactical long. |
| 2025-11-16 17:04:14 The discussion around stock splits illustrates broader trends in how companies manage their stock prices and investor expectations. |
| 2025-11-16 17:04:14 Investors are seen as capable of benefiting from these companies' growth despite the lack of liquidity events like stock splits. |
| 2025-11-16 17:04:14 The decision against stock splits suggests that the companies have confidence in their continued performance and market competitiveness. |
| 2025-11-16 17:04:14 The leadership of the corporations has decided against stock splits, implying a strategic focus on sustainable growth without relying on superficial measures. |
| 2025-11-16 17:04:14 The stocks in question are considered to be highly valued despite not pursuing stock splits, indicating strong underlying performance. |