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| The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -0.3 is modestly bearish. The market sentiment at 0.1 is modestly bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.There is no clear direction for AMZN since trend sentiment and market sentiment are at the opposite directions. The positive sentiment force for sector is at 0.7, and the negative at -0.6 on 2025-10-13. The forces of Market Risk Appetite (-1.6), Valuation Sentiment (-1.5), Sector Price Trend (-0.6), and Stock Price Trend (-0.3) will drive down the price. The forces of Price Level Sentiment (0), Option Sentiment (1.5), and Sentiment towards Fundamentals (2.7) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Trend Sentiment | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-10-13 | 1% | 0.6% | 220.07 | 33 | 1.8% | -0.09% | -0.3 | 0.1 | Wait | 50% | 2.7 | 2.7 |
| 2025-10-12 | 1% | 0.6% | -0.4 | 0.3 | Long | 70% | 2.8 | 1.8 | ||||
| 2025-10-11 | 1% | 0.6% | -0.4 | 0.2 | Short | 60% | 2.2 | 4.5 | ||||
| 2025-10-10 | 0% | 0.4% | 216.17 | 13 | -5.08% | -0.18% | -0.4 | 0.5 | Wait | 50% | 2 | 6.5 |
| 2025-10-09 | 1% | 0.6% | 227.74 | 65 | 1.12% | 0.45% | 1.3 | 0.5 | Long | 65% | 1 | 6.2 |
| 2025-10-08 | 0% | 0.6% | 225.22 | 52 | 1.55% | 0.23% | 0.8 | 0.5 | Long | 65% | 0.4 | 5.5 |
| 2025-10-07 | 0% | 0.7% | 221.78 | 34 | 0.4% | 0.05% | 0.6 | 0.4 | Long | 65% | 0.4 | 6.5 |
| 2025-10-06 | 1% | 0.9% | 220.9 | 29 | 0.63% | -0.32% | -0.4 | 0.3 | Long | 55% | 0.4 | 5 |
| 2025-10-05 | 1% | 0.9% | -1 | -0 | Short | 75% | 0.5 | 5 | ||||
| 2025-10-04 | 0% | 0.9% | -1 | 0.1 | Wait | 50% | 1 | -1.5 | ||||
| Wait is the preferred trading strategy with 50 probability of winning. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | ||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | ||||||||||||
| 2025-10-13 22:48:40 Concerns over a company's connections to politically contentious entities, such as the Israeli government, raises questions about ethical practices and regulatory scrutiny. |
| 2025-10-13 22:48:40 The termination of an employee protesting the company's political ties highlights themes of employee activism and corporate accountability. |
| 2025-10-13 17:50:26 The hiring of Chet Kapoor as the VP of security services aims to strengthen security measures, particularly in the field of artificial intelligence. |
| 2025-10-13 17:50:26 The appointment of a new security VP at AWS indicates a shift in leadership focus towards enhancing security services within the company. |
| 2025-10-13 17:01:27 Collaborations with platforms like TikTok indicate Amazon's strategy to innovate and expand its reach in the cosmetics market. |
| 2025-10-13 17:01:27 Investments in AI technologies reflect Amazon's commitment to enhancing its service offerings and maintaining a competitive edge. |
| 2025-10-13 17:01:27 The consolidation of various players in the e-commerce sector, with Amazon at the forefront, illustrates the increasing competition in online retail. |
| 2025-10-13 17:01:27 The performance of Amazon's stock relative to market trends and investor sentiment indicates positive expectations for future growth. |
| 2025-10-13 17:01:27 Amazon's consistent plan to hire 250,000 seasonal workers highlights its strategy to manage supply chain demands during peak shopping seasons. |
| 2025-10-13 15:49:11 The article discusses the potential for Amazon's stock to rebound, indicating an overall optimistic view on its future performance. |
| 2025-10-13 13:48:50 The rebound of US stocks, particularly the 'Magnificent Seven' stocks, reflects a recovering stock market which is viewed positively by investors. |
| 2025-10-13 13:48:50 Amazon's plan to hire a significant number of workers for the holiday season indicates a positive trend in employment and company growth. |
| 2025-10-13 09:50:45 The context of a bleak labor market for the holiday season highlights challenges faced by other sectors while Amazon manages to maintain stable hiring numbers. |
| 2025-10-13 09:50:45 Amazon's commitment to hiring a large number of seasonal workers indicates a strong demand for labor and reflects positively on the overall holiday season expectations in the retail sector. |