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| The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -1.4 is very bearish. The market sentiment at -1 is bearish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.AMZN is likely to move down since both trend sentiment and market sentiment are negative. The positive sentiment force for sector is at 0.4, and the negative at -1.4 on 2025-09-25. The forces of Sentiment towards Fundamentals (-3.8), Market Risk Appetite (-1.6), Valuation Sentiment (-1.5), Stock Price Trend (-1.4), and Sector Price Trend (-0.7) will drive down the price. The forces of Price Level Sentiment (1), and Option Sentiment (1.5) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Trend Sentiment | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-09-25 | 2% | 1.1% | 218.15 | -5 | -0.94% | -0.48% | -1.4 | -1 | Wait | 50% | -3.8 | -4.2 |
| 2025-09-24 | 1% | 0.9% | 220.21 | -5 | -0.23% | -0.48% | -1.3 | -0.8 | Wait | 50% | -3.9 | 2.7 |
| 2025-09-23 | 1% | 0.7% | 220.71 | -13 | -3.04% | -0.73% | -0.6 | -0.7 | Wait | 50% | -3.7 | -7.3 |
| 2025-09-22 | 0% | 0.6% | 227.63 | 26 | -1.66% | -0.34% | -0.5 | -0.2 | Short | 65% | 0 | -1.5 |
| 2025-09-21 | 3% | 0.6% | 0.5 | 0.2 | Long | 65% | 1.4 | 0.5 | ||||
| 2025-09-20 | 1% | 0.1% | 0.5 | 0.2 | Wait | 50% | 1.3 | 6.5 | ||||
| 2025-09-18 | 0% | 0% | 231.23 | 56 | -0.17% | -0.21% | 0.3 | 0.5 | Long | 65% | 0.9 | -1.5 |
| 2025-09-14 | 0% | 0% | -0.4 | -0.2 | Short | 65% | 0 | -1.5 | ||||
| 2025-09-10 | 0% | 0% | 230.33 | 55 | -3.32% | 0.04% | 0.5 | 0.4 | Long | 75% | 0.7 | -1.5 |
| 2025-06-24 | 0% | 0% | 1 | 0.2 | Long | 88% | 0.2 | -1.5 | ||||
| Wait is the preferred trading strategy with 50% chance of being right. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | ||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | ||||||||||||
| 2025-09-25 18:27:44 Slow product rollouts reported by AWS highlight challenges in innovation and competitive response in cloud services. |
| 2025-09-25 18:27:44 The $2.5 billion settlement indicates ongoing legal scrutiny and regulatory pressures faced by Amazon. |
| 2025-09-25 18:27:44 The admonition from AWS's CEO reflects internal leadership challenges in product rollout speed, suggesting possible friction within management. |
| 2025-09-25 18:27:44 Amazon's stock is noted for being at a historic discount, indicating a positive perception about its potential value. |
| 2025-09-25 18:00:46 Companies that heavily rely on Amazon for sales face significant risks, as exemplified by Pattern Group's over-reliance on the platform. |
| 2025-09-25 18:00:46 Amazon is experiencing intensified competition in cloud services and digital advertising, challenging its market dominance. |
| 2025-09-25 18:00:46 Amazon's continual innovation in e-commerce, cloud computing, and AI partnerships positions the company for future growth. |
| 2025-09-25 18:00:46 Amazon's stock is seen as undervalued compared to its historical performance and is gaining attention for potential recovery. |
| 2025-09-25 18:00:46 Amazon faces serious regulatory challenges, highlighted by a record $2.5 billion settlement over deceptive Prime enrollment practices. |
| 2025-09-25 14:28:54 The settlement represents a win for consumer protection efforts against deceptive subscription practices, reflecting a regulatory stance favoring consumer rights. |
| 2025-09-25 14:28:54 The financial implications of the settlement on Amazon's earnings, including minimal impact on stock prices despite the significant settlement amount. |
| 2025-09-25 14:28:54 The articles focus on Amazon's settlement with the FTC over allegations of deceptive practices regarding Prime subscriptions. |